Home MIXED GRILL LAGOS, CALABAR, PH AND UYO TO HOST AFRIMA 3.0

LAGOS, CALABAR, PH AND UYO TO HOST AFRIMA 3.0

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The African Union Commission (AUC) and the International Committee of 

the All Africa Music Awards (AFRIMA) have earmarked four cities in 

Nigeria to host the third edition of the All Africa Music Awards, 

(AFRIMA) which holds in November 2016.

This was disclosed at just concluded 27th AU Summit in Kigali, Rwanda on 

July 17, 2016.

The four cities targeted as potential hosts for the continental awards 

ceremony are: Calabar (Cross River State), Lagos (Lagos State), Port 

Harcourt (Rivers State) and Uyo (Akwa Ibom State),

The AU’s interest emanated from the visions of these four states in 

promoting and preserving Africa’s rich culture while also inspiring 

African youths.

The Commissioner for Social Affairs, African Union Commission, Dr 

Mustapha Sidiki Kaloko said, “The main purpose of the Host City 

partnership is to showcase the tourism and economic potential of one of 

the great cities in Africa and promote its strengths to global audience 

which in turn adds to the GDP of the state and the continent at large.”

While urging the considered cities to passionately vie for hosting 

privileges, the AUC official pointed out the immense advantages for the 

host city which include ‘long term investment and job creation; adoption 

of new benchmarks for city development; increased civic pride and 

community empowerment; increased tourism and publicity’.

“Ultimately, there is an opportunity to tap into the millions of 

participants and followers of the booming African music,” said Dr. 

Kaloko.

Also, AFRIMA Director of Sponsorship/Communication, Ms. Matlou Tsotetsi, 

explained that these four states are capable of creating global brand 

equity for Africa.

She said, “The host city will be one that is willing to create value and 

deep brand equity not only for Nigerians but Africans. It must have the 

most motivation to host AFRIMA in line with its values; have the 

strongest vision in tourism, culture and entertainment; have the most 

adequate facilities, surrounding infrastructure, security and tourist 

attraction to host the event and should have hosted successful events in 

the past that attracted both national and or global audiences.”

AFRIMA in partnership with the AUC opened submission of entries for this 

year’s edition of the continental awards on Monday, May 30, 2016.

Music professionals of African origin including artistes, songwriters, 

video directors, music/entertainment journalists and music producers 

resident on the continent or abroad are eligible to enter in any of the 

33 award categories and entry submission closes on Saturday, July 30, 

2016. Works to be submitted must be produced in the year under 

review—May 20, 2015 to July 30, 2016.

Format of submission: Detailed information about eligibility and format 

of submission is available on www.afrima.org.

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