The announcement of the new partnership between Life Continental Lager Beer and Musician Phyno as the New Brand Ambassador for Life Continental is quite significant for a number of reasons.
Beyond the fact that the beer brand has gained dominance in the southeastern part of the country, while being a major supporter of Igbo music culture, the brand, through numerous activities over the years has offered a window to the lifestyle, beliefs and uniqueness of the Igbo people.
-Phyno will support Flavour to do bigger work for the Life brand
-Advancement of general Igbo tradition and culture
-Advancement of the Igbo HiLife sound
-Exposure for younger Igbo talents and upcoming artistes
-Decongestion of Lagos as the only place for major music events and activities
-Good payday for Phyno who has been so successful…(Phyno Fine no, Fada Fada).
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