Globacom Chairman, Dr. Mike Adenuga Jr. (GCON), has been acknowleged as the ‘Entertainment Pillar of the Decade’ in recognition of his immense contributions to the entertainment industry in Nigeria in the last 10 years. The award was given by Nigeria’s foremost entertainment-focused publications, Entertainment Express and Sunday Express. It was the highest of a number of awards conferred on individuals and corporate bodies by the publications as part of activities marking their third anniversary. Globacom, Nigeria’s National Telecom Carrier, was also recognized as the ‘Brand Supporter of Entertainment in Nigeria’ at the grand ceremony graced by the crème de la crème of the entertainment industry, on Sunday, July 27, 2014, at The Coliseum, Ikeja, Lagos. According to the Publisher of the publications, Mr. Mike Awoyinfa, the Express Star Award is the organisation’s way of rewarding individuals and organisations that have contributed in one way or the other to the growth and development of the entertainment sector in Nigeria. According to Mr. Awoyinfa, Adenuga Jnr. is being given the highest honour in recognition of his “matchless contributions to the development and deepening of the economic potential of the entertainment industry in Nigeria”. The entertainment industry has featured prominently in Globacom’s Corporate Social Investment (CSI) initiatives, principally on account of the Chairman’s passion for the industry. Aside from direct financial commitments, including massive sponsorships, Globacom currently retains the largest number of key players in the entertainment industry as brand ambassadors. The company has adopted the approach in the belief that by actively engaging these key entertainment drivers, they in turn can positively impact thousands of others who work with them and by so doing help to grow the sector and the economy. Dr. Adenuga’s passion for growth is not limited to the entertainment industry, but cuts across all the sectors of the economy. In the last few months, he has received an array of awards for his contributions to various sectors of the economy, ranging from business to culture and tourism, sports and entertainment. Globacom’s Director of PR, Events and Sponsorship, Mr. Bode Opeseitan, who received the award on behalf of Adenuga, expressed profound appreciation to the organisers for recognizing the contributions of the Globacom Chairman, whom he said would be further galvanized by the award to continue to support the industry.