DANA MOTORS PARTNERS ABS ON MISS ANAMBRA PAGEANT
Dana Motors Ltd and Anambra Broadcasting Service (ABS) have signed a sponsorship deal for the Miss Anambra Beauty Pageant 2015. Amongst other things, Dana Motors Ltd will present to the winner of Miss Anambra Pageant 2015 a brand new Kia Rio.
Mr. Uche Nworah, MD/CEO of ABS said: “I am delighted that we will be working with Kia Motors Ltd, franchise owners of the Kia brand in Nigeria to promote Miss Anambra Pageant 2015, the pageant that celebrates womanhood. The Anambra woman is known for her cultured beauty, grace and elegance; we are grateful to the management of Dana Motors Ltd for supporting the platform that not only empowers the Anambra and Igbo woman, but also enables them to showcase their talent and skills to the world”.
Mr. Sandeep Malhotra, Chief Commercial Officer of Dana Motors Ltd said: “Kia brands are known for their beauty, elegance and durability. Sponsoring Miss Anambra pageant 2015 aligns with our goal of delivering superior value in markets where Kia motors continue to dominate”.
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