Troubled telco, Etisalat, now has a new name. And it’s 9Mobile.
The new name, we gathered, was approved after a management meeting aimed at rescuing the company which is heavily indebted to a consortium of banks from total collapse.
The future of the company, of course, still hangs in the balance following the pull out of the parent company in Abu Dhabi, United Arab Emirates.
Coupled with that is the fact that the telco will be starting afresh and with most banks not likely to oblige them loans, considering the billions they currently owe, the future indeed seems bleak for 9Mobile.