“ONE LAGOS” LAUNCH EXCITES LAGOSIANS
In furtherance of His Excellency, Mr. Akinwunmi Ambode’s determination to drive the state’s economy, using Tourism, Hospitality, Entertainment and Sports for Excellence, the ‘One Lagos’ brand is sure doing a fantastic job. The ‘One Lagos’ brand showcases the true spirit of Lagos through different creative expressions while leveraging on the city’s abundant soft power in an attempt to reverse the negative conversation, and at the same time celebrate people, places and the unique heritage of Lagos.
The brand again leverages on the best of the populous black city, the second largest film industry on the globe, the richest city in Africa and the fashion, technological design and aviation hub of Africa. Promoting the diverse multi-cultural heritage of Africa’s largest mega-city and showcasing the vibrant energy of its people.
“The ‘One Lagos’ brand was conceived to drive economic growth across all communities in Lagos by ensuring that we take advantage of our population, its density, its wealth and its culture; by focusing attention on the community’s consumption to grow and deepen Lagos’ tourism assets”, explained Mr. Folorunsho Folarin-Coker, the Commissioner for Tourism, Arts and Culture.
Activities to herald the event commenced on Wednesday, July 27 and will climax with the official launch on Friday, July 29, 2016. The 3-day event will feature performances by:
- Top-rate musical artistes
- Comedy shows
- Cultural displays
- Dance competitions
- Models on the fashion runway and
- Kids’ entertainment segments.
“This celebration will continue on a monthly basis with a series of scheduled events up until the celebration of Lagos State @ 50 and Beyond”, he added.
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