Nigeria’s No.1 beer brand, Star, has, in partnership with Talpa International B.V, announced the arrival of the country’s first ever music talent and game show called Star The Winner Is. Star The Winner Is combines musical talent with the spontaneity and unpredictability of a game show, to deliver entertainment to audiences across the country and beyond, while giving contestants a rare opportunity to embrace fame and fortune in a life –changing reality experience. Star Lager, known for major music platforms in Nigeria such as Star Quest, Star Mega Jam, Star Music app and the record – breaking nationwide concert tour, Star Music Trek, is pioneering a new vista in entertainment TV with the innovative combo of music and games guaranteed to thrill Nigerian viewers. The Winner Is, a premium global singing competition, delivers an unbeatable combination of competitive singing duels, instant money and dramatic decisions and currently airs across the world, including the UAE, China and Germany, Italy, Indonesia, Thailand and Vietnam and its entry into Nigeria on Star’s platform promises to discover extremely talented Nigerians, turning them into shining superstars. “Star is a foremost supporter of the Nigerian music industry, and Star The Winner Is promises to be yet another interesting platform to further entrench our stand as advocates of music talents in Nigeria”, explained Walter Drenth, Nigerian Breweries’ Marketing Director. According to Tokunbo Adodo, Marketing Manager, Star, Goldberg and Export, Nigeria is filled with incredible singers and Star is proud to be associated with a global platform such as The Winner Is to bring the dreams of talented Nigerians to being, making them outstanding winners. “Apart from being a music talent show, Star The Winner Is will have an unusual twist to it where contestants can negotiate with opponents whether to get out of the contest by walking away with a smaller sum of money or await the result of a jury to see if they will proceed in the competition with a chance to win the grand prize of 10 Million Naira and a car”, Adodo added. Contestants will be judged by 101 in-studio panel of music enthusiasts and specialists and will also have the chance to negotiate a deal before hearing their fate. Star The Winner Is kicks off this April with auditions in five major cities across Nigeria, including Benin, Enugu, Port Harcourt, Abuja and Lagos. Details of the audition dates and venues are to be made available on the Star brand website and other communication materials, said the organizers.