What’s your favourite radio station? I don’t intend to infringe on your space, but I should share some knowledge. Just weeks back City 105.1FM, Lagos went through a relaunch and rebranded itself. It’s a whole new City, with a bunch of super duper options in an industry that has gotten pretty bland of late. Permit me to introduce you to the all new City 105.1, the lifestyle of Lagos.
1. BREAKFAST IN THE CITY – WITH WESTSYDE (WEEKDAYS: 06.00-10.00HRS)
The station’s morning show provides the best example of what a breakfast show should be – universally acceptable. Hosted by Adesege Adeniji (aka the Westsyde), the young comedienne who was discovered and personally trained by the legendary Femi Sowoolu, it moves melodically from the inspired to the motivational. It is extremely educative and informational, it adds a punch of comedy, critique and slapstick, and it ends up leaving you spellbound and wanting more. Lagos is listening to Breakfast in the City, and for advertisers and marketers: daily increases in new audiences ensure that this show provides the best deal for your advert spots, product hypes and publicity and awareness budgets. There’s more: Various segments within the show stand alone and can be sponsored individually to the advantage of your client. Exciting listening moments, guaranteed!
Travel Radio – A 10-minute radio show, co-hosted by Chioma and Westsyde, designed to provide daily valuable information, news and special features to travellers. Aired early am, it includes flight schedules, airline options, holiday travel info, special attractions in various countries around the world, including tourist attractions, tour packages, hotels, menu delights, etc. It has become an essential companion of regular travellers. Travel Radio provides all the traveller needs. Great visibility for travel agencies, airline operators, national embassies, courier and transportation agencies, hotels, etc.
City Press – The daily Press Review provides more than just the headline stories. We report the news and the editorial opinions. We also delve into the arising issues, with a guest analyst and encourage listener opinions by phone, text and social network interactivity.
City Health Tips – A daily medical advisory providing health tips, medical news, special focus on specific ailments, suggested preventive and treatment regimes and other essential medical insight on general medical issues that could prove extremely valuable when you’re busy and on the road.
Sportscity – The daily sport show that reviews the previous day’s sporting updates and previews upcoming highlights. Produced with live action stings, sound bites and interviews with the personalities in the news, this is perhaps the most profound and authentic daily sport show on the am belt.
Don Diggy’s Corner – Lagos loves Don Diggy! Don Diggy is one of the many alter ego’s that Westsyde has developed, nurtured and expanded on. It provides a slapstick, satiric skit on issues in the news. A comedy revue with a difference. ‘Don Diggy’ enjoys the artistic liberty of commenting on societal inconsistencies and wrong doings with an air of comic relief. It is perhaps the most looked-forward-to segment of the entire show!
5 Questions – This is an interactive 5-10 minute segment that appears on the morning and drive belts only. The promos are regularly aired all day. When the segment is launched by the presenter, the lucky caller will be asked five questions. The prize money begins from N1000. If the caller gets all five questions correctly, he or she wins the money outright. If the caller does not correctly answer all questions, the money is pushed forward to the next time the segment is aired, and this time N100 is added to the prize. The money can only be won when all five questions are correctly answered. It continues to increase in value by N100 until somebody wins. When that happens, we start the game all over again from N1000.
2. THE CITY CAFE WITH CHIOMA – (WEEKDAYS: 10.00-12.00HRS)
A mid – morning show that discusses issues pertaining more to young women – fashion, food and health, growing families, entrepreneurship, etc. The City Cafe provides the ‘feel’ of what it’s really like when you enter a 5-star cafe – the music is cool, jazzy, soulful and delightful. The banter is warm and inviting, and the hostess is hearty, polite and cheerful. Offices all over the city are listening to the City Cafe, and those at home too! It’s a great outlet for those mid-morning promotions (Unilever, P&G, Promasidor, etc)
3. THE CITY FIESTA – WITH J-LUV (WEEKDAYS: 12.15-16.00HRS)
The City Fiesta is a melodrama of music and chit chat. It’s an almost 4-hour daily show that allows the youth to do ‘their own thing.’ It starts with an hour of classic hits, then blends into variety and current music. With hostess Jennifer (J-Luv) Umoh, and the house DJ’s, ‘Fiesta employs social networking tools to the fullest with vibrant participation and interaction between audience and show.
The City Fiesta Club – There’s extra value – newly created and growing in numbers is ‘ The City Fiesta Club.’ Embarked upon by the programme host, the club encourages membership to get the unique privilege of winning prizes. Of course, this provide extra sponsorship benefits – your client may want to be a sponsor of the City Fiesta Club. Membership is growing in leaps and bounds, daily!
4. DRIVING THRU’ THE CITY – WITH UCHE AND NELLY/FAITH (WEEKDAYS: 16.05-20.00HRS)
This is the City 105.1 FM drive-time show. What is a drive-time show? A companion that keeps you entertained as you trail through traffic delays, tired and impatient. It’s a tough call for most presenters, but City provides the perfect solution. The combination of Uche Agbai who pairs with (Nelly) Kalu and (Fab) Faith Dafe Joseph on shared weekdays, Monday through Friday, provide great versatility as they share information, valuable tips, jokes and great music variety, with guest artistes who drop in regularly on the show.
Eye Witness Traffic Reports – Done daily, this utilises listeners calling in from all the various traffic spots over Lagos streaming in live traffic situational reports, by phone, text and social media
5 Questions is also a regular drive show feature, as it is aired four times within this belt – a sure guarantee of regular, reliable listenership. Your advert spots, hypes and product features within this belt guarantees that your message reaches your desired target, times ten!
5. SUPERSTAR PROFILES (WEEKDAYS: 20.00-20.30HRS)
An artiste profile featuring popular songs of leading local and international stars. Carefully and professionally scripted and narrated, Profiles has become a ‘must listen’ for the daily late evening drive-time traffic. Well produced and passionately and emotionally descriptive, Sowoolu, the anchor manages to bring the chosen artistes profiles closer to the audience. Often it gets hypnotic. That’s the effect that you get if you insist on enjoying the immense satisfaction benefits from Superstar Profiles.
6. HIP HOP RIDE – WITH KAY SHOW AND BIG MA (WEEKDAYS: 20.30-23.00HRS)
A witty hip hop/R&B show that features music industry people – musicians, producers, video directors, rappers, etc. The nerdy, eclectic style of the hosts opens up the guests to reveal their secrets, likes, experiences. An exciting approach to intellectual youth programming. Every Friday edition of the show also features a rap battle and some of the finest young, budding, unknown talents queue up to battle amongst themselves. It is extremely popular and generates a lot of buzz on the social networks. (Check out Hip Hop Ride with KShow on Facebook)
Some fan comments:
“Hip Hop Ride radio show has become a household name among contemporary Nigerian youth. It is entertaining, educative and totally inspiring. It showcases intellectual éclat, eloquence, poetry, hip hop, amongst other things. The programme has brought on many Nigerian artistes for interviews. It is common to see both young and old glued to their radio sets to get the best of the show. Keep up the good work.” ~ Oreoluwa Abib Olakunle.
“It’s always fun hooking up with my favourite OAPs, Kayshow and Big Ma. I know it’s going to be fun, as usual. I am addicted to Hip Hop Ride and I hope I won’t need to go to rehab. Love you guys to bits.” ~ Priscilla Dikko.
“You guys are doing justice to the show. I love your swag. Kayshow da Maestro and Big Ma are a rare blend.” ~ Stanley Williams Inyang.
Placement of advertisements or outright sponsorship of this show would be ideal for the late evening alcoholic beverages products. Due to the huge youth market it targets and attracts, it is an extremely viable position for the communication networks. Also an ideal avenue to hype upcoming shows, launches and events.
7. FULL THROTTLE RADIO WITH FATMAN SCOOP AND DJ MR. VINCE (FRIDAYS: 21.00-00.00HRS)
Fatman Scoop is an international icon who has won the music industry’s most coveted prize for his work. This Grammy Awards winner is an entertainer among entertainers with a remarkable prowess in the music industry. A man whose voice commands attention, whether it is heard on the nation’s hottest radio stations or being projected from some of the most widely known and highly frequented nightclubs. Needless to say that his remixes always seem to trigger a pandemonium wherever they are played. DJ Mr. Vince’s unique style of
mixing has enabled him to captivate any audience, whether it’s
from the stage of a major event or from the booth of your favorite
radio station.
Full Throttle Radio Worldwide already airs weekly on the radio in over 20 US markets and 9 different countries. From New York and Oklahoma to Paris & Berlin, Fatman Scoop & DJ Mr.Vince, can be heard taking energy level to new heights! Full Throttle Radio is the world’s premier DJ mixshow, where you can find a weekly 3 hour mix of today’s hottest rhythmic/urban/party music hits. It now comes to the City 105.1FM and airs on Friday nights from 11.00pm till 2.00am!
8. RYAN SEACREST’S AMERICAN TOP 40
We introduce, for the first time in Nigeria, Hollywood’s hottest host with America’s longest running weekend countdown, the American Top 40 with Ryan Seacrest. Every week, from the heart of the music business in Hollywood, Ryan counts down from Number 40 to the hottest hit song in America. Between the music, listeners take advantage of Ryan Seacrest’s insider access to the superstars of music and entertainment, with news and gossip you’ll hear nowhere else. Recent guests include: Madonna, Jamie Foxx, Lindsay Lohan, Kelly Clarkson, Beyonce, Shakira and Rob Thomas! With his thriving broadcasting career and multiple ventures in media, Ryan Seacrest is at the forefront of entertainment media. While hosting and producing multiple television and radio programs, building his Ryan Seacrest Productions banner (RSP) into a viable entity creating content for all media platforms and a myriad of brand ventures, Seacrest is redefining what it means to be an entrepreneur and a quadruple threat in Hollywood. Seacrest is already celebrated internationally as host of the top-rated primetime talent showcase “American Idol.” Aired twice on Saturday – mornings (10.05-12.00noon); and evenings (20.00-22.00hrs), American Top 40 with Ryan Seacrest is guaranteed to be enjoyed by the highest number of listeners on any Saturday within the market!
9. 9JA TOP HITS WITH KAYSHOW (SATURDAYS: 14.30-16.00HRS)
Nigerian pop music and hip hop is taking the world by storm. Nigerian musicians have been prolific in recent years and their songs are following the footsteps of Nollywood to become a viable source of foreign exchange. Artistes like Asa, Nneka, D’banj, Innocent Tuface Idibia, P-Square, Wizkid and others have already made major international strides. 9ja Top Hits celebrates these artistes in a chart show format showcasing the most current popular hits, with vital information, titbits and studio interviews with the relevant artistes. Presenter Kayshow and Producer Tony Doe Onwuchekwa employ a unique, upbeat, international style to ensure that the show has wide appeal and extreme potential for advertisers and marketers. This is a valuable tool, very useful for products that seek fast and widespread market penetration.
10. GOSPEL TRAXX WITH WALT BABY LOVE (SUNDAY: 09.00-12.00HRS)
After ten years as the world’s leading gospel music program, Gospel Traxx with Walt ‘Baby’ Love continues to define and celebrate this exciting music genre on over 125 affiliated radio stations around the world. Walt showcases the stars and the songs of contemporary gospel, flavored with the best of traditional gospel music. Enjoy fresh interviews with top gospel artists and live performances you won’t hear anywhere else. As an ordained minister, cancer survivor, and war veteran, Walt is more than just a seasoned radio personality. Walt ‘Baby’ Love injects an unmatched passion, excitement and knowledge that makes Gospel Traxx the most successful gospel music show ever. And now it’s on the City! Expect that all ears will be tuned in to 105.1. Sunday morning won’t be the same, ever again!
11. CITY @ NIGHT
‘Enigma’ Enoh Ogbevire who hosts the weekday evenings’ last programme has a huge clientele of listeners who follow her every moment and whisper as she carouses and serenades them through the late and lonely nights and wee hours. This large following and their host banter on all the relationship issues all night long – love, marriage, betrayal, friendship and trust, broken hearts, etc., you’d be amazed at how many followers she’s got. She’s the one who keeps the Twitter and Facebook pages rolling with an average night, amassing well over a hundred ‘likes’ and comments. And she’s got an amazing list of the world’s greatest love songs to hypnotise her audiences with! Got a relationship issue that’s been bothering you, lately? Do allow Lady Love to guide you through submission. Her name? Enigma. She’s the main reason why the City, never sleeps!
12. NEWS BULLETINS
Unlike most other FM stations, City FM primes its delivery of regular, daily and major news and reportage as one of the vital services it provides, reason why all our news bulletins are delivered by seasoned, eloquent presenters. We also delve more into social and community investigative reportage more than any other station. City 105.1 FM delivers four daily news bulletins – at 10.00am, 12.00noon, 4.00pm, and 8.00pm. The 4.00pm news bulletin is devoted to Community news, as we search deep within our local communities, councils and development agencies in search of human angle and empowerment stories. The World News at midday is the station’s flagship of news. Many sponsorship opportunities exist within our various news bulletins, as follows:
Pre- news mention, Time check mention, News breaks, mid news, Business news segment, Entertainment news, Sports, Breaking news and after news mention.
So have you listened to the City, lately? I think it’s time you did!
God guide you as you tune that dial. 105.1, baby!