It was an exciting experience for thousands of music lovers that attended ‘The Colourful World of More Concert’ put together by Guinness Nigeria Plc, on Sunday, November 3, 2013, at the prestigious Expo Centre, Eko Hotel and Suites, Victoria Island, Lagos. Top Nigerian artistes like Flavour, Kcee and P-Square dazzled the crowd with their brilliant performances. Guests at the concert could not but agree that the gig was the biggest and most entertaining event this year. Celebrities, industry top shots and consumers of Guinness Foreign Extra Stout were all there for the exclusive concert which was used to mark the rebirth of foremost premium stout – Guinness Foreign Extra Stout as the iconic brand now steps out in a new, stylish and confident label that depicts a brand truly Made of More. Mr. Seni Adetu, Managing Director/Chief Executive, Guinness Nigeria Plc, said the rebirth of the new label is in line with the company’s tradition of continuously delivering quality. “At Guinness Nigeria, we are widely known for our consistency in delivering great brands with ground-breaking innovations and unique experiences to our consumers. Guinness Foreign Extra Stout is definitely a brand that has redefined the experience in our market from time past with dynamic innovations leading to this moment. The concert has been a wonderful experience with the array of talents paraded tonight and we believe it is going to be the beginning of a new dawn in terms of satisfaction for our consumers” Mr. Austin Ufomba, Marketing and Innovation Director, Guinness Nigeria Plc, said the new label was fittingly launched with a spectacular concert to demonstrate how the new design reveals a new level of connection for consumers of the brand. Other artistes that performed on the night were sensational singers, Tiwa Savage, Chidinma and Waje.