In order to ensure that Nigerians receive only top quality content by effectively fighting fraud on its online platform, one of the leading classified ads sites in Nigeria, tradestable.com.ng, says it has put in motion mechanisms to ensure that Nigerians who use its platform for buying and selling not only get the best of deals, but are better protected against existing forms of fraud. According to officials of the company, it takes a personal interest in users of its site to go the extra mile to protect their transactions. One of the ways it has done this is to manually review every ad that is published on its site. This measure, it says, also ensures that ads placed on the site are of very high standards. Throwing more light on this, the Managing Director of TradeStable, Andrew Hall, said in addition to the safety measures, the platform (www.tradestable.com.ng) provides an easier and faster access for users to search for new and used items to buy in Nigeria with a new design and functionality that makes the site lighter and easier to navigate. “Our platform has a clean and simple layout and navigation, making the site the easiest and fastest to use. For instance, while other competitive sites have a list of categories, ours usually begin with regions and maps. This way, all you have to do is select your location, and you stand a better chance of meeting buyers or sellers within your locality, and not in far-flung areas of the country. This is one of the things that stand us out in the industry”. Tradestable is available across a variety of devices. The mobile version, tradestable.com.ng, is very well adapted to feature phones and smartphones alike. While the Android app combines a clever design with high speed technologies. It can be downloaded via Google Play for free. Explaining how the site works, Mr Hall said: “People who have something to sell can post their ads for free on tradestable.com.ng. It can be anything from their car, their cellphone or shoes they no longer use. The ads end up on tradestable and people in need of those things come to browse the site. When they find what they’re looking for, they click to call or email the person selling the item. The buyer and seller then agree on a place to meet to view the item for sale and do the exchange and payment.” Launched in August 2011, Tradestable has rapidly grown in popularity to become one of the safest and most convenient choices for buying and selling online as well as bringing buyers and sellers closer in Nigeria. Tradestable is owned and managed by Schibsted Classified Media, a division of Schibsted Media Group, which owns and operates over 45 classified ads services around the world, including Leboncoin.fr, the largest online marketplace in France.