Home FEATURED GUINNESS STOUT, LEGEND EXTRA STOUT IN ROFOROFO FIGHT

GUINNESS STOUT, LEGEND EXTRA STOUT IN ROFOROFO FIGHT

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The supremacy battle between Guinness Stout and Legend Extra Stout is far from being over. The two major brands, bottled by Guinness Nigeria Plc and Nigerian Breweries Plc respectively, have now resorted to a roforofo fight, calling each other obnoxious names and even going as far as a de-marketing binge. Relevant government agencies like the Consumers Protection Council (CPC) and National Competitive Council of Nigeria (NCCN) have been asked to wade in lest the war deteriorates. And besides the advert war which is currently raging between the two brands, one of them has been accused of specifically telling distributors not to touch the product of the other. Likewise displaying them at their outlets or even selling them. Guinness has SO & U as their advert agency and Legend, Insight Communications.

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