Diageo Brands Nigeria doled out a 2014 KIA Sorento car and 4.5KVA Hyundai power generating sets to its wholesalers at an event held recently in Lagos. Also in August and September 2014, the company rewarded two of its wholesalers with 2014 models of KIA cars while others won sets of power generating machines and deep freezers. Head of Spirits, Marketing and Ready-to-Drink (RTD) for Diageo Brands Nigeria, Liz Ashdown, said the promo will stretch till December 2014 so as to enable more wholesalers to buy more cases of Baileys and Johnnie Walker, and qualify to win the star prize and other consolation prizes. “The winners participated in a draw at the event which had 22 wholesalers from across the country in attendance. The draw saw Nonso Okonkwo of Nolly Global Limited, Lagos Island emerge winner of a KIA Sorento 2014 model, while Anugwu Ebuka Peter of Agbeni Market, Ibadan; Benneth Aniekwe of Bengold International Limited, Lagos Island and Ifechukwu Blessed of Blessed Celestine Stores, Aba won a power generating set each,” Ashdown said. Commenting on the rationale behind the promo, Kayode Oluwo, Commercial Planning and Activation Manager, Diageo Brands Nigeria, said the aim was to reward wholesalers on a monthly basis with gifts and ensure that they get a return on investment on all Diageo brands.