The highly publicised Pepsi Rhythm Unplugged which has been enjoying great media presence for weeks, took place on Friday and lived up to its rating as the biggest entertainment event to hold in Nigeria this year. This edition was special as it marked the 10th anniversary of the event.
Attracting the best entertainers the country can boast of, the event which took place in Eko Hotel and Suites, Lagos, was anchored by the hilarious duo of Basket Mouth and IK of the Big Brother fame. Both cracked ribs with ensuring there was no dull moment during the all night show.
DJ Humility was on hand and he dished out tunes that no feet at the event resisted the compelling invitation to dance. The acts that raised the curtain did a good job as their outstanding performance led the way for the top entertainers to build on. Amongst them are Mr. 2K, El-Prince, Ruby Gyang and some others.
P-Square, the talented twin, stormed the stage and held their audience captive with hit songs like “E No Easy”, ”Shekini”, Collabo. Some other big performers at Pepsi Rhythm Unplugged were MI, Presh, Waje, Davido, Sound Sultan, Kaffy, Rugged Man, Davido and Don Jazzy with the Marvin’s all stars.
Commenting on the event, an elated Head of Marketing, Seven-Up Bottling Company Plc, Norden Thurston, said: “The array of stars at Pepsi Rhythm Unplugged goes to show the huge talent base in this country. This creative gifts lie with the youths and who could better project and support the youth more than a youth brand like Pepsi that has over the years been involved with youth and talent.”
The audience, tired from dancing all night felt there was nothing else that could separate them from their seats but when Olamide and Phyno climbed the stage to deliver what is undoubted their best performances, the audience took over the singing of familiar hits like “Awon Goons Mi” and “Man of the Year”.
But the best was yet to come as the audience found out. At the mention of Wizkid, the fans at the auditorium went wild with excitement. Wizkid, came on and melted hearts like a hot knife on butter. The Pepsi ambassador’s performance had many female fans standing on their chairs in a bid to catch a glimpse of the talented artiste.
It was a beautiful night to cherish, one that best exemplified Pepsi as a brand with high Pop culture and entertainment value.