Mr. Tony Agenmonmen, the Senior Strategy Manager at Nigerian Breweries PLC, has emerged as the First Vice President of the National Institute of Marketing of Nigeria, NIMN. The election, which took place at the Institute’s Annual General Meeting, AGM, in Enugu last week, was in line with NIMN Act 2003, Section 3, Sub-section 1.
With Prof. (Mrs) Justie Unabuko who was also elected Second Vice President, Mr. Agenmonmen will join the Council of the Institute, ably led by Mr. Ganiyu Koledoye, President and Chairman of Council.
Agenmonmen, an expert in marketing management, brand management, marketing research and business strategy, got his first degree in Ahmadu Bello University, ABU Zaria in 1980 and a Master’s degree in Business Administration, MBA, from the University of Benin, UNIBEN, in 1982.
The National Institute of Marketing of Nigeria (NIMN) is the body charged with the responsibility of regulating the marketing profession in Nigeria. This includes the authority to determine who are marketers and the standards of knowledge and skills to be obtained by persons seeking to become members of the marketing profession.
The Institute was established through the Act of Parliament No. 25 which came into effect in July 2003. Hitherto, two professional bodies, the Nigeria Marketing Association (NIMARK) and the Chartered Institute of Marketing of Nigeria (CIMN) had existed as separate professional bodies competing for membership and authority to regulate the practice of marketing profession in Nigeria.
The NIMN Act effectively merged the two erstwhile independent bodies and conferred chartered status on the new professional body.
The chartered status conferred on the institute responsibility to regulate and standardize marketing professional practice through the conduct of comprehensive examinations, training, retraining and consultancy activities geared towards ensuring that members adopt professional approach in marketing and other related areas of marketing activities. Whilst new entrants into the profession are being developed through an intensive programme of formal learning in marketing structured courses in various institutions across the country on full and part-time bases, qualified members are being retrained to enable them adapt to the ever changing demands of marketing situations at work and society at large.
In a chat with Mr. Agenmonmen, he maintained that the vision of the new team, led by Mr. Koledoye, is to reposition the Institute to a height that all marketing professionals will be proud of. He enjoined those who are practicing marketing and are yet to register with the Institute to do so. It is not only a legal requirement, but will benefit them in terms of exposure to modern marketing practices which the Institute will champion.