Home MIXED GRILL AU: WHY WE CHOSE LAGOS AS AFRIMA’S HOST CITY

AU: WHY WE CHOSE LAGOS AS AFRIMA’S HOST CITY

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The African Union Commission ( AUC) has announced Lagos State as the

official Host City of the thir d edition of The All Africa Mu sic Awards.
The announcement ceremony, whi ch took place at Protea Hotel, GRA, Ikeja

in Lagos on Monday August 15, 2016, amidst pomp, was attende d by

officials of the African Union ;members of the international committee of

AFRIMA; AFRIMA 2015 winners; t op government functionaries; s takeholders

in the creative/ entertainment industry in Africa, media exe cutives, and

musical artistes.
Formally declaring Lagos as th e official city to host AFRIMA 2016

edition, the Head of Culture, African Union Commission, Ms. Angela

Martins posited that taking a decision on the Centre of Exce llence was a

herculean task because all the cities targeted were equal to the task in

terms of infrastructure, touri sm potential and richness of c ulture but

Lagos State has an edge in key areas.
Prior to the prestigious occas ion, AU had targeted four citi es as

potential hosts for the contin ental awards ceremony. These c ities were:

Calabar (Cross River State), L agos (Lagos State), Port Harco urt (Rivers

State) and Uyo (Akwa Ibom Stat e).
According to Martins, the Afri can Union was pushing forward its

developmental agenda and polic ies through the AFRIMA platfor m.
“Also, in choosing the host ci ty, we considered factors such as the

willingness to create value an d deep brand equity not only f or Nigerians

but Africans. Also, there was the consideration of which sta te has the

most motivation to host AFRIMA in line with its values; whic h has the

strongest vision in tourism, c ulture and entertainment. Then , the state

must have the most adequate fa cilities, surrounding infrastr ucture,

security and tourist attractio n to host the event and should have hosted

successful events in the past that attracted both national a nd or global

audiences as well as governmen t’s responsiveness. It was dis covered

Lagos possesses all these fact ors and we arrived at our deci sion.”
To give the acceptance speech on behalf of the the Governor of Lagos

state, Mr. Akinwunmi Ambode, w as the Lagos State Commissione r for

Information, Mr. Steve Ayorind e and Special Adviser to the G overnor on

Culture, Mrs. Adebimpe Akinsol a.
In his speech, Governor Akinwu nmi Ambode, expressed delight at emergence

of Lagos State as the official host city, said the state wou ld not only

throw its weight behind All Af rica Music Awards, AFRIMA and partner the

African Union but also provide facilities and infrastructure to make

AFRIMA 2016, tagged AFRIMA 3.0 , a success.
He said, “I understood that th e emergence of the host city w as keenly

contested by four states and t he transparency shown so far i s

impressive. With the third edi tion taking place in Lagos, th is will be

the first time that AFRIMA wil l enjoy the full participation of the

Lagos State Government.”
Explaining why Lagos would sup port AFRIMA, Governor Ambode s aid African

Union’s vision aligns with Lag os State’s. He said, “The reas on why

Lagos State is partnering with AFRIMA should not be far-fetc hed. More

importantly, the vision of AFR IMA is a veritable platform to celebrate

the best of talents in African music industry which aligns w ith the

vision of the African Union to foster peace, unity and devel opment

through cultural expressions a nd creative enterprise.
“Moreover, these values are al so in sync with the Lagos Stat e vision

of being an undeniable enterta inment capital of Africa, as w ell as being

the hub of creative expression s in the continent. The aim is to open up

the state for performing arts to blossom and we are ready to partner

with credible organizations to ensure that Lagos remains the destination

of choice for arts and enterta inment, for artistes and for t hose who

make the business of arts to t hrive.
Highlighting the activities of the 15-month-old Ambode-led

administration, the Ambode gov ernment, which is mindful of e xcellence,

has demonstrated undeniable co mmitment to promoting artistic project in

order to promote the state as one with an artistic soul.
Moreover, the AU officials, AF RIMA officials and some artist es later

paid a courtesy visit to the G overnor’s office in Alausa, Ik eja Lagos.

Thanking the Lagos state gover nment for accepting the right to host

AFRIMA 2016, AU Head of Cultur e, Angela Martins, also commen ded the

state’s support artistic enter prise.
“This is a great achievement f or Africa which also promotes the

development of culture and an advancement of the creative in dustry,”

she said.
In response, the Lagos State G overnor Mr. Akinwunmi Ambode w elcomed the

guests especially the artistes and AU officials who he said were

visiting him for the first tim e. He also promised that Lagos would

always be in support of the ar ts, culture and entertainment.
He said, “We want to promote A frican artistes and we believe that

Africa is blessed with talents and resources. Lagos is ready to partner

with AFRIMA and support the cr eative industry because Lagos is the new

face of the world and we are r eady to partner African Union on AFRIMA

back-to-back.”
The third edition of All Afric a Music Awards will hold on No vember 4-6

in Lagos, Nigeria.

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