Bayelsa State-born dancehall star, Timaya, has been signed on by the telecommunication giant, Globacom, as a brand ambassador.
A statement from Globacom said the popular artiste (real name, Inetimi Alfred Odon) was signed last week to become part of a rich list of Nigeria’s top-rated artistes who are brand ambassadors of the company.
The company said Timaya’s diligence, creativity and success in the music industry were factors considered in selecting him. Globacom said Timaya has been a source of inspiration to millions of Nigerian youths, especially in the South-South part of the country.
Timaya is now in good company with the likes of such accomplished stars as Patience Ozokwor, popularly called Mama G, Omawumi, Ego, Yvonne Nelson, Nadia Buhari, MI., Basketmouth, Bovi Ugboma, Reekado Banks, Korede Bello and Hadizah Blell (Di’ja). Other accomplished personalities include Funke Akindele, Ime Bishop, Odunlade Adekola, Bovi, Bimbo Oloyede, Ego Ogbaro, Flavour, among others.
Timaya is both successful in the studio as well as in the dance halls. Some of his hits include De Rebirth, LLNP and Upgrade True Story, Gift and Grace. He founded the South-South hip hop group, Dem Mama Soldiers.
His creativity and diligence have earned him many laurels locally and internationally. Some of them include Nigerian Music Award and four Headies Awards.
He has also been a Peace Ambassador for the Inter-religious and International Federation for World Peace (IIFWP) since 2011.
Co-founder of the organisation, Dr. Hak Ja Haan Moon, said Timaya is “one of those individuals whose lives exemplify the ideal of living for the sake of others, and who dedicate themselves to practices which promote the founding ideals of the IIFWP.”