The annual Osun-Osogbo festival has been rated by UNESCO as a world festival due to the thousands of people that troop to the ancient city of Osogbo in August every year to witness the thrills and glamours of the 600-year old cultural celebration.
Sponsored by Goldberg, a mainstream lager beer from the stable of Nigerian Breweries Plc that celebrates the rich values and cultures of the people, the festival this year witnessed immense support from the brand through the lighting up of the city with its Beer Village and carnival that encouraged socio-cultural relations among the indigenes as well as the foreigners who also attended.
Tayo Adelaja, Public Affairs Manager, West and Mid-West, Nigerian Breweries Plc, explained that Goldberg reflects the cultural ethos of the Yoruba race through its partnership with the cultural fiesta.
Many indigenes and visitors attested to the fact that Goldberg’s involvement was conspicuous in every part of the city with the brand’s banners, Ankara materials worn by many and its Beer Village, which encouraged commerce and other socio-cultural activities in the city during the event.
According to Mr. Bayo Ogundare, an indigene who is part of the festival committee, there was an increment from eight foreign countries that participated in the festival last year. More participants attended this year’s event because the city was filled with socio-economic and cultural activities that aided social ties and business opportunities, he reiterated. “The opportunities Goldberg Beer Village offered helped to strengthen our cultural and economic relations with the rest of the world who visited us. It enabled citizens of those countries to know and understand the Nigerian culture better”.
He added that through the help of Goldberg, the festival caused the influx of tourists into Osun in particular, and to Nigeria in general.
The state government, with the support of National Commission for Museum and Monument (NCMM) and Goldberg, supported the world-renowned cultural festival.
The Osun groove was enlisted officially as a world heritage site by the United Nations Educational Scientific and Cultural Organization (UNESCO) in 2005, giving the Osun-Osogbo festival an international prominence.
For the fourth year running, Goldberg Lager Beer has been the official beer sponsor of the festival, supporting the rich cultural heritage of the Osogbo people in Southwest Nigeria.