The wise counsel – never put all your eggs in one basket – may succinctly explain the diversification currently going on in the life of fuji music superstar, Alhaji Wasiu Ayinde Anifowoshe, aka K1 de Ultimate.
Notwithstanding that he is still a major force in his sector, K1, in his wisdom and exposure and understanding of how his terrain operates, has begun massive investment in some essential needs of nearly all of us, according to YES INTERNATIONAL! Magazine findings.
Starting out with a modern bakery which he calls Anjola, he’s now moved into other areas like long grain rice (with Myzarat); water (Sawatul); egg (Melissa) and so on.
With outlets in Surulere and Lekki, both in Lagos; Bodija, Ibadan; Oshogbo, Osun and Ilorin, Kwara, K1 sure had his target audience worked out from the beginning. And little by little, he’s commenced winning their hearts with his quality products just like he did with his Talazo brand of fuji music when he debuted over three decades ago.
In his 60s, the Ogun State born music star, it would be recalled, has continued to maintain his front-row seat in his sector. Constantly dazzling us with hit after hit, some of those we can never, never forget are Talazo, Consolidation, Fuji Fusion and Classical Fuji.