As part of its continued effort and contribution towards preserving the rich African culture, MTN Nigeria has sponsored the 4th edition of the African Drum Festival. The three-day festival which was held from the 25th to the 27th of April 2019 in Ogun state, Nigeria was hugely attended by culture enthusiasts around the world.
The Drum festival is designed to bring together participants from across the world to showcase the rich cultures of the different ethnic groups through dance, exhibitions, music and Drums.
Commenting on the festival, General Manager, Brand and Communications, MTN Nigeria, Richard Iweanoge stated that “MTN as a brand is wholly African, and it is committed to ensuring that the African story is shared with the rest of the world. Drums are symbolic in the African tradition. They project our strength, tell our story, protect the people and promote our legacies. For us, this festival is a worthy opportunity to tell the African Drum story to the rest of the world and that is why we have consistently supported the various editions of the festival.”
The 2019 edition of the African Drum Festival, the fourth in its series, featured over 20 states, 14 foreign countries and 70 private troupes. It is designed to bring together participants from Nigeria, Africa and from across the world to showcase the rich cultural heritage of the different ethnic groups through dance, exhibitions, music and Drums.
It is worthy of note that the support for the Drum festival is one of the numerous efforts of the ICT company in showcasing the African culture to the world. The company has been at the forefront of the promotion of African heritage through sponsorship of indegnous festivals – Osun Festival, Golibe Festival, Nwonyo fishing Festival – that seek to showcase the unique traditions of our people.