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5 Unmissable Moments, As Heineken Takes Consumers On Trip To Experience The UEFA Champions League Semi-Finals Live In Anfield


Nothing beats the excitement of witnessing the beautiful game of football live from the stands. It’s even extra-special when you’re being thrilled by the finest talents on the planet as they wrestle for a place in the final of the most prestigious prize in club football.

This was the story of a few lucky Heineken consumers who enjoyed the trip of a lifetime as they got the opportunity to see the second leg of the Champions League semi-final between Liverpool and Barcelona live from Anfield.

While the game was the main attraction, these lucky football fans also got the chance to tour some of the most iconic and unmissable locations in Liverpool and Manchester England. Here’s a quick run through the 5 most unmissable moments from the Consumer Trip To Liverpool.

New Fans, Old Trafford

The lure of the theatre of dreams was too much to resist for the tourists who took advantage of their Manchester stop to visit the iconic home of Manchester United. The stadium is one of the great monuments of modern day football and plays host to some of the most memorable matches in European football history. They may have come for a Liverpool game but they also got a feel of the lush beauty that is the Old Trafford stadium.

The Rosso Treat

It would not be a true visit to Manchester without experiencing the pristine Rosso restaurant. Dining at this restaurant in an historic building is one of the joys of visiting in Manchester and Heineken treated these lucky consumers to a special Lunch at Rosso. They all got the chance to enjoy the ambience and bask in the euphoria of dining in an upmarket restaurant owned by one of Football’s greatest defenders, Rio Ferdinand.

Hotel Indigo 

Situated next to Manchester Victoria station, Hotel Indigo is one of the most pleasant destinations for sophisticated tourists who come to Manchester. Heineken delighted these fans by providing them with not only an amazing hotel experience but also access to a cocktail bar and restaurant in which the guest could try out the local cuisine. This was truly an unmissable experience.

A Red Night At Anfield

With all the exciting side attractions, it’s easy to almost forget the main event – The Unmissable match between Jürgen Klopp’s Liverpool and a Lionel Messi Inspired Barcelona. After a 4 nil thumping at the Camp Nou, the Liverpool fans filled the stands as they got an unforgettable night in Anfield. You’d be hard pressed to find more passionate fans than the kops of Liverpool and if their iconic rendition of the “You will never walk alone” chant doesn’t make the hair on your back stand, then I don’t know what will. Witnessing this is surely one memory these fans will never ever forget.


The Director’s Box Experience

Named after the famous premium viewing experience that Club directors and celebrities enjoy in football stadium, the Director’s Box bar is a one stop shop for an amazing beer and football moment.  The winners got to enjoy high end british pub experience while watching the second leg of the Heineken UCL semi-finals. From the amazing food to the cozy booths which feature a convenient bell for drinks service, you can tell that the winners had a swell time watching the epic comeback by Tottenham against Ajax.

Heineken continues to delight consumers with premium, unforgettable, and unmissable experiences such as these and with more exciting consumer engagement campaigns lined up in the coming months, it really is an amazing time to be a fan of the Heineken brand.


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