One of Nigeria’s foremost beer brands, Life Lager has pulled off a remarkable media unveil for the 2019 edition of its flagship talent hunt competition, Hi-Life Fest. Fresh off an exciting Easter Carnival celebration in Enugu, Life Lager has followed up with the announcement of Nigeria’s number one highlife music competition.
The announcement was made on Sunday, 26th of May at a special media parley hosted in Sky Garden Bar, Onitsha. During this exciting evening, past contestants of Hi-life Fest were on ground to delight the audience with melodic renditions of some of the most iconic highlife tunes in Nigerian music history.
Present at the special media parley was the brand manager of Life Lager, Chidi Egwu, actor/musician, David Jones-David and Highlife Legend, Bright Chimezie, as well as others who addressed the media on the plans for the next 12 weeks of Hi-Life Fest.
Following successful editions in 2017 and 2018, Hi-Life Fest 2019 edition themed ‘The Rhythm of Progress’ will up the ante by taking the excitement to television. This will be the first time the competition will be broadcast to millions of viewers on local and cable TV, with Soundcity set to chronicle the show with episodes airing shortly after each stage of the competition.
This episodic treatment has got fans eagerly anticipating the contest, particularly with the announcement of Nollywood star, Gideon Okeke as the official TV host for the show. Fans of highlife music can look forward to enjoying another enthralling edition of one of the most beloved indigenous talent hunt competitions in Nigeria.
Speaking after the media announcement, Life Lager Brand Manager, Chidi Egwu shared his vision for the 2019 edition of Hi-Life Fest.
“Hi-life Fest has been one of our most beloved platforms. This is one of the ways we connect with our consumers and celebrate our shared love for highlife music. After two successful editions which produced two remarkable talented musical acts, we’ve decided to take this competition a step further and showcase these talents to the whole of Africa. Our partnership with Soundcity will see us release episodes of this year’s competition. This television treatment will not only showcase the talents of our contestants but will also profile their evolution as they go along the tournament and expose them to a wider audience. We want to celebrate their progress and show the world that some of the best musical talents can be discovered in South-Eastern Nigeria.”
Hi-Life Fest kicks off on the 3rd of June, with the regional auditions to be staged in Enugu, Asaba, Awka, and Aba. Winners from these regions will be taken to Lagos for a week of mentoring by some of the most respected acts in the Nigerian highlife music scene. After this, contestants will head back to the East for the quarter-finals in Port Harcourt on the 14th of July.
The semi-finals and Finals are scheduled to hold in Enugu and Onitsha on the 4th of August and the 18th of August respectively.
Hi-Life fest is an initiative of Life Continental Lager Beer, from the stables of Nigerian Breweries Plc. It is made from the finest choice of grains, hob extracts and the purest of waters. Life Beer is expertly brewed to give that rich, crisp distinctive taste and well-rounded aroma in the true quality fashion of the master brewer.
To find out more on dates and audition centers, log on to life-nigeria.com or follow the social media pages on Instagram and Twitter @LifeLager_ng.