AmpleNG is a trademark of Amplefoods, a sole ownership founded by Aisha Ime-Jones in 2015 when she lost her job and decided to convert her hobby of trading in spices and herbs into a full-time vocation. Over the years it has flourished into a preferred healthy food hub for locally grown staple foods. Most of these are processed into nutritious, dried herbs and spices.
Like a well-prepared entrepreneur Amplefoods came into the industry strongly with a commitment to service. Its Vision lends credence to this assertion: “ To emerge as the preferred local leader, to become a global brand in the provision of healthy and personalized on demand food services, whilst promoting wellness in every bite”.
The company specializes in compounding and blending such into individual dietary needs on request. It is also actively engaged in food processing, providing food on demand, preparation and serving ethnic soups and stews in bowls, outdoor catering and coaching. Ample foods are on high demand because of its culinary skills as attested to by several of its customers spread across the states of Nigeria.
Another unique aspect of its operations is the recyclying of biodegradable waste into edible materials. For instance, activated charcoal with coconut shells as well as egg shells are converted into calcium alternative. This reduces accumulation of wastes.
It is therefore understandable that out there in the market its products have been commanding the customers’ attention. Amongst the products that have been at the forefront are cayenne mix spice,turmeric plus made from cinnamon,turmeric, ginger and black pepper.Tamarind comes in as seed powder and fruit mixed with seed powder. Tarmarind teas are presented in three brands as Classic(tamarind only), Tamarind and ginger as well as tamarind mixed with mint and lemon grass. But that is not all there is to the company’s products currently making waves in Nigeria’s bustling food market.
Other products available in the powder form include that made from baobarb fruit, tigernuts known as kunu aya, and those from dates,eggshells and activated charcoal specially formulated to prevent food poisoning. The drinks come as products of baobab milk and tamarind milk.
Having got the much-needed approval from NAFDAC for its products such as eggshell powder as an alternative to calcium, activated charcoal, tigernut mix and cayenne mix Amplefoods continues to make the required inroad into the highly competitive food market.
Within four years of its presence, it has begun to live to the tenets and moving mantra of its Mission Statement. That,precisely is to treat each client as an individual with peculiar needs. In addition, it is to “ensure that prompt professional and courteous service is rendered to the customers.” It also promises to maintain fairness in its pricing and uphold integrity in the use of the carefully selected ingredients.
What Amplefoods has shown in its unique presentations and products is the need to go back to Mother Nature in the quest for food products that are both readily available and nutritious to consumers. But there is the next step to take. And that ahs to do with food recycling as it is done in Texas, U.S.
This will not only save our waste-clogged environment but generate jobs for thousands of people. For instance, according to the website fusionwaste.com Fusion Recycling provides Organic Recycling Services. Food makes up the largest percentage of waste going into municipal landfills and combusted for energy recovery. Organic Recycling is already mandatory in many states and our program is to help North Texas get a jumpstart on the organics recycling train.
By partnering with Fusion Recycling, the company diverts organic waste from grocery stores, restaurants, schools and other organic producing industries and recycle it by means of compost or animal feed. Every day it is helping more and more companies achieve greater success towards their corporate responsibility and zero waste goals. Removing food/organics from the landfills reduces Green House Gases (GHG’s) and creates a greener lifestyle for North Texas. An environmentally friendly program that reduces trash costs and promotes landfill diversion. The company also provides customers with signage, educational literature, and present a custom program for Organic Recycling Initiative.
Recycling organic material may (understandably!) still be an odd concept to a lot of people, but it’s an increasingly common practice here in North Texas, to the point that food products now constitute RR’s single largest incoming stream–surpassing even the paper, plastic, and cardboard goods we collect and receive from local businesses each month.
In all of these, a lot of lessons should be gleaned by food companies on having a futuristic approach to their processing, preservation and even marketing operations. The first is to understand that the application of modern technology to our techniques will go a long way towards enhancing productivity, processes and eventually profit margins.
The other consideration is to be conscious of using environmentally-friendly methods in food production, processing and preservation. Nigerians have to gear up for this paradigm shift. That underscores the support for Amplefoods’s recycling format. It may seem a little effort for now but the future is bright for the company, more so that it conducts its affairs from the Technology Incubation Centre, in Lagos.
Also of importance is to begin to train many food entrepreneurs on what it takes to engage in food recycling. The methods, the machines and the knowledge of their application will go a long way towards saving our fragile environment from further degradation.
And whether the end products of food recycling are other food products or associated chemicals and plastics they are all of economic benefits to man. The machines involved would increase productivity in the automobile industry while engaging several youths in waste gathering and factory processes.
The value chain is therefore, so important that in the end it would encourage food production and add value to our scientific and technological knowhow with regards to reducing food wastes. This is where the efforts of Amplefoods and some others in that category would become more appreciated.