For the past few weeks, the world stopped to experience creativity as never seen before. A trove of brilliant budding fashion designers came together to compete for Design Fashion Africa’s grand prize and now the stage has been set for the final showcase in partnership with Heineken.
The showcase will hold from the 3rd to the 5th of October, 2019 at the Eko Hotel and Suites in Lagos.
The final event, to be held on October 5, will be a concert styled fashion show that will feature runway appearances from the freshly trained fashion designers, alongside some of the biggest names in the African fashion space and performances from African music superstars Burna Boy and Tiwa Savage.
Design Fashion Africa’s vision remains to expose more upcoming designers to the world and help them commercialize their craft. For weeks, the initiative has had fashion enthusiasts in Nigeria entertained nonstop, with an intriguing journey leading to the selection of the top ten finalists who will be showcasing at the runway.
These finalists were part of the over 1000 participants who applied through an online challenge. Following their selection, they received some training at the DFA Fashion Academy boot camp, and got the opportunity to display their outfits and fashion accessories at the DFA Marketplace.
Design Fashion Africa like Heineken aims to showcase African fashion to the world. Speaking on why the international beer brand is supposed the fashion platform, the Senior Brand Manager Heineken, Mfon Bassey said,
“As an international brand present in 192 countries around the world, we are happy to be a part of this project. Heineken with its strides in African fashion inspires excellence by supporting a new generation of trendsetters and providing the needed spotlight to key players shaping the future of the industry. We are sure that by supporting Design Fashion Africa, we will continue to uphold African fashion and provide an experience that will shape fashion’s future in Africa.”
If the fanfare and the entire process leading to the live fashion show is anything to go by, Lagos can expect the event slated for October 5th to be a massive one.
While fashion lovers get thrilled by the display of style at the runway, music lovers will also have a great time with performances from amazing Nigerian music sensations, Tiwa Savage and Burna Boy.
In his remarks while announcing the grand finale, Felix King, CEO Oracle Experience, organisers of Design Fashion Africa, mentioned that he and his team were leaving no stone unturned to see that everyone across Africa gets to feel this initiative. “We said we will expose these young talents to the world, and we have put in the work for that to happen.”
The event is an invitation only event.