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MTN Ushers in New Decade with “Turn it Up”

MTN logo

Nigeria’s largest ICT Company, MTN has unveiled ‘Turn it Up’ to usher in the new decade.  The company launched the initiative at the Roof Top, Car Park of the MTN Plaza in Lagos.   Turn It Up  is aimed at encouraging Nigerians to look within and seek opportunities within their environment while they tap into MTN’s  range of services to bring out their best.

“Turn it Up” cuts across a variety of services which the ICT company uses in empowering  individuals and businesses across  various categories, thereby enabling them to  achieve personal, career and organisational success. Speaking at the launch, Chief Marketing Officer, MTN Nigeria, Rahul De said

“We want Nigerians to excel and attain their dreams and aspirations. This campaign is about changing and improving the quality of lives, encouraging Nigerians to rethink and embrace a new approach that reflects the changing dynamics of the world around us. This is what drives us to continue investing and exploring opportunities for Nigerians.”


“For us at MTN, our promise is to be that brand that will stand with every Nigerian in their quest to turn things up and live their best. This philosophy will guide everything we do as a brand this New Year.” Said MTN Nigeria’s Chief Marketing Officer, Rahul De.

With Turn it Up, MTN Nigeria aims to encourage Nigerians to look within and ‘turn up’ their businesses, personal lives, imaginative and innovative energies with the company’s extensive portfolio of products and services  as the medium to achieve their goals and dreams.

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