Lagos. Nigeria. Tuesday, November 22, 2022. As the advertising industry
gets ready for the 2022 edition of the Lagos Advertising and Ideas Festival
(LAIF) awards, over 400 entries have been shortlisted for the prestigious
awards.
This was disclosed by the Chairman, Lagos Advertising and Ideas Festival
(LAIF) Management Board, Mr. Lanre Adisa, while speaking on the
forthcoming edition of the award shortly after the completion of the jury
sittings.
According to Adisa, a total number of 17 creative agencies from Nigeria
and Ghana will be competing for awards in different categories including
Print, Film, Outdoor, Digital Craft, Campaign, Film Craft, Radio Craft, Film
Craft among others.
He expressed delight with the participation and the shortlist of work from
Social Ghana, an Accra-based creative agency for making history as the
first agency out of Nigeria to achieve such a feat. He added that the LAIF
Awards is poised to becoming a preeminent Sub-Saharan Advertising
Festival with participation from other West African countries.
“We are very excited that a creative agency from Ghana, Social Ghana, will
be making history as the first agency outside Nigeria’s shores to participate
in the award. It validates our goal of building LAIF to be a worthy and
respected sub-regional award festival”, he said.
The list of agencies that will be jostling for recognition and honour at the
event include 7even Interactive, Dentsu Creative, DKK & Associates,
Imaginarium Marketing Communications, X3M Ideas, IMS Advertising,
Insight Publicis, Isobar, Leo Burnett, Livespot Media, Neukleos Marketing
Services, Noah’s Ark Communications, Ogilvy Nigeria, Onewildcard, Social
Ghana, Spice 360 and Tequila Nigeria.
The 2002 LAIF Awards which is the 17 th edition of the celebration of
creative excellence by the Advertising Agencies Association of Nigeria
(AAAN) is billed to hold at the Landmark Event Centre, Victoria Island,
Lagos on Saturday, November, 26, 2022.
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