African Queen crooner, 2Face Idibia and his wife, Annie, as well as popular comedian, Bovi, were at their best on Wednesday, April 9, 2014 at the Grandeur Event Centre, Billings Way, Oregun, Lagos when Nestle Nigeria launched its new maggi seasoning, Maggi Chicken. For many decades, Maggi seasoning has always been known for celebration. And the tradition has not yet changed even with the launch of the new chicken cube. Award-winning Nigerian artiste, 2Face Idibia, performed some of his old and latest songs in company with his wife, Annie, while comedian Bovi and media personality, Toke Makinwa, who recently got an endorsement deal with the Maggi brand, delighted the guests with rib-cracking jokes, especially when they performed their version of the Maggi Chicken dance. The guests, made up of hundreds of Maggi consumers, Nestle Nigeria officials, the crème de la crème of the entertainment industry, media practitioners, champions of Lagos kitchens and others added colour to the event. Annie Idibia narrated how she has, over the years, made her husband’s best meal – yam and beans – especially delicious and tasty with her secret ingredient, Maggi. She also narrated how she cooked her husband’s first meal – all thanks to Maggi. While unveiling the new Maggi, Nestlé’s Category Business Manager (Culinary), Guy Kellaway said: “Maggi is all about innovation, constantly pleasing consumers, always one-step ahead of the game. We are very excited; it’s a new renovated cube, it provides the best colour, aroma and taste to all of your dishes. We encourage everyone to try it. Maggi is available in cube and tablet formats; it is already available for caterers and restaurants in large 800gram powder format.” Also, the Brand Manager for Maggi, Emeka Nwodo said: “Maggi is the original seasoning and clearly number one. We have high level of trust and that means that we have to bring the best product into the market. Maggi star cube, which is the original cube, is totally unique, made of fermented soya beans, iodine salt, fortified with iron, best colour, aroma of all chicken seasonings and taste.” Maggi Chicken Cube is one of the many flavours in Nestlé Nigeria Plc’s seasoning portfolio. Others include Maggi Star Cube, Maggi Crayfish and Maggi Mix’Py in four different variants.