… Winner To Get N9m Cash Prize, SUV and N500k Wardrobe Allowance
The serene community of Usaka, Akwa-Ibom State, has been revealed as the location for the 2012 edition of Nigeria’s first 100 percent local content reality TV show, the Gulder Ultimate Search.
The winner of this year’s event, which has been tagged ‘The Gate Keeper’s Fortune’ will walk home with a whooping sum of N9m, the highest prize money since the inception of the event, along with a brand new SUV and N500,000, which the organisers tagged, ‘swagger’ allowance.
Speaking at the unveiling, Mr. Walte Drenth, Marketing Director, Nigerian Breweries Plc said, ‘The success of Gulder Ultimate Search has spured most mass market brands in the country to adopt reality TV programmes as a marketing platform to communicate their brand essence and values’.
Drenth added that this year’s edition will feature 12 participants selected from rigorous screening processes in four geographic zones across the federation. Which includes Makurdi, Owerri, Benin and Lagos.
The 12 lucky qualifiers will head for Usaka, with the overall winner walking home with the mouth watering prizes mentioned earlier. Unlike some other eality shows, Gulder Ultimate Search in not a winner takes it all show, the other 11 participants will also get various cash prizes ranging from N3m, for the first-runner-up, to N1m. As usual, there would be a cash prize of N1m for the best performing female in the competition.
Also speaking during the event was Mr. Tony Agenmonmen, Marketing Manager-Lager, Nigerian Breweries Plc., who assured that all preparations have been put in place to ensure a successful hosting of the event. He said: “We have a tradition that we proudly maintain when it comes to Gulder Ultimate Search. That tradition will be maintained in our quest to ensure that we have another exciting episode of Gulder Ultimate Search. This year will be no different”.
He further stated that there would be standby medical team as well as a fully equipped ambulance, world class security team on ground and comprehensive insurance cover for the contestants, crew and the equipment during the show.
Dr. Clement Bassey, the Honorable commissioner for Culture and Tourism in Akwa Ibom State who stood in for the Akwa Ibom State Governor, expressed delight over Nigerian Breweries’ decision to use Akwa Ibom for this year’s edition of the yearly reality show and assured that the good people of Akwa Ibom under the administration of Obong Godswill Akpabio is assuring them of their support.
He stated, “I am sure that we are all going to have an exciting experience as Gulder Ultimate Search comes to Akwa-Ibom State,” .
Airing of Gulder Ultimate Search 9 in national, terrestrial and satellite television stations across the country will commence from October 20 to November 16, 2012.
Story: Desmond Ike
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