Sony Pictures Television (“SPT”) has today announced the launch of ‘Sony One’ – an app platform developed in association with MTN, the leading ICT company in Nigeria. Sony One provides a selection of SPT film and television favourites, making them available through special MTN mobile data packages. MTN users can stream a selection of SPT content and rent the latest Hollywood blockbusters through the app at affordable prices. New users also have access to a 3-day free trial. The partnership is in furtherance of MTN’s resolve to continue to provide a superior digital experience for customers and make life brighter.
Speaking on the launch, John Rossiter, who oversaw the development of the app as Sony Pictures Television Executive Vice President, Networks and Distribution, CEEMA, said, “Sony One is tailor-made to the increasingly flexible way we see media being consumed in Nigeria and across Africa today. Today’s launch marks the first step in an inspiring journey for SPT: we have spent a couple of years reviewing and evaluating effective ways to serve our excellent SPT content to, and engage with, this hugely important continent. It is fantastic to launch this platform, and there is no better partner to launch with than MTN in Nigeria.”
Also speaking, Srinivas Rao, Chief Digital Officer, MTN Nigeria, says, “We are proud of our association with Sony Pictures Television. This partnership aligns with our GoodTogether philosophy; with it, our customers, who are at the heart of everything we do, will be assured of quality international content, including movies, music and favourite shows all in one app.”
Users will have access to four plan categories including streaming bundles that offer data and access on the Sony One service, binge plans that offer affordable streaming service on the app, rental plan for content on the app as well as content only plans. Sony Pictures Entertainment (“SPE”) blockbuster titles available for rent on the platform are ‘Spider-Man: Far from Home’, ‘The Equalizer 2’, ‘Bad Boys for Life’, ‘Bloodshot’, ‘Angry Birds 2’ and ‘Black & Blue’. Also available at launch are 40+ popular SPE library titles available for streaming, including films in the classic ‘Ghostbusters’ and ‘Terminator’ franchise, as well as favourites ‘Hancock’, ‘Jerry Maguire’, ‘Chappie’ and ‘White House Down’. In addition, the SPT series available through Sony One at launch will include full seasons of ‘Community’, ‘The Shield’, and ‘The Boondocks’ among others. New feature film and television titles will be regularly added to the platform.
Sony One app is available for download on Google Play Store and Apple store. MTN users can subscribe to the dedicated Sony One plans via the shortcode 5445.
SPT partnered with Hakeem Condotti’s BLK HUT in Nigeria as the licensee of the service.
About MTN Nigeria
MTN Nigeria is one of Africa’s largest providers of communications services, connecting over 76.5 million people in communities across the country with each other and the world. Guided by a vision to lead the delivery of a bold new digital world, MTN Nigeria’s leadership position in coverage, capacity, and innovation has remained constant, since its launch in 2001. MTN Nigeria is part of the MTN Group – a leading emerging market operator, connecting more than 250 million subscribers in 21 countries in Africa and the Middle East. To learn more about MTN Nigeria and its various initiatives, visit www.mtnonline.com
About Sony Pictures Television
Sony Pictures Television (“SPT”) is one of the television industry’s largest independent producers and leading content providers, producing, distributing and carrying programming worldwide in every genre and for every platform. In addition to managing one of the industry’s largest libraries of award-winning feature films, television shows and formats, SPT is home to thriving global content business, operating wholly-owned or joint-venture production companies across the US, Europe, Latin America, and Asia Pacific regions, as well as linear and digital channels in all major markets around the world. SPT is a Sony Pictures Entertainment Company.
About BLK HUT
BLK HUT Limited is the parent company of Kalakuta UK Representative Office Limited, a licensed VAS company in Nigeria that specializes in monetizing content for creators and aggregators. BLK HUT is a full-scale media entertainment company specializing in the creation of content, curation and production of live events like annual Africa To The World Stage at the SXSW Festival in Austin, Texas; INFORAFRICA COVID campaign for the African Union and AU-CDC; amongst many others. Visit www.blkhut.com
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