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Opinion (29/12/19): Sowore – Turning A Product Into A Brand –...

In my early marketing days, a brand was defined as a product + name. Very elementary and of course unsustainable today. And so soap+...

APCON, AAAN, NPAN, Others Set for 1st National Advertising Confab

Preparations for the maiden National Advertising Conference, have reached top gear, the Advertising Practitioners Council of Nigeria (APCON), organisers of the conference has disclosed....

YES INTERNATIONAL! Magazine’s Special All-Colour Edition To Mark 8th Anniversary Hits...

In keeping with tradition, YES INTERNATIONAL! Magazine, one of Nigeria’s most respected celebrity journals and owners of the premium website, www.theyesng.com, has wrapped up...

Some Pillars Of Success, By Lolu Akinwunmi

It is legitimate to aspire to serve in any capacity or want to run your own business.But don’t come short in three critical areas...

Lolu Akinwunmi: The Best Lesson Life Has Taught Me At 60

Mr. Lolu Akinwunmi is the Group CEO of Prima Garnet Africa (with subsidiaries like 141 Worldwide, Media Share and Lampost). One of the most...

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